Costs · Design
What logo design work costs (context, not a price list)
No official “average logo price.” BLS does not publish a logo-only rate. We use the graphic designers occupation as context and push you to scope deliverables.
BLS context (May 2025)
- Graphic designers median annual wage: $62,960 (~$30.27/hour).
Source: BLS OOH Graphic Designers (checked Nov 5, 2026). Self-employed freelancers are largely outside OEWS.
What changes the quote more than the median
- Wordmark vs custom lettering vs full identity system.
- Number of concepts and revision rounds.
- Trademark search responsibility (usually yours / your attorney).
- Marketplace client fees — fee comparison.
Venue fit: where to hire a logo designer. Sibling cost page: graphic designer cost.
FAQ
Is a $5 logo Gig enough?
Sometimes for throwaway marks; rarely for trademark-sensitive brands. Scope IP, source files, and revisions before you optimize for price.
Should I use BLS to set a freelancer’s hourly rate?
No. Use it as a sanity floor for employee wages, then price the project from deliverables.
Sources
- BLS OOH — Graphic Designers: www.bls.gov/ooh/arts-and-design/graphic-designers.htm (checked Nov 5, 2026)
- Best Freelance Platforms — Fee comparison: bestfreelanceplatforms.com/articles/fee-comparison (checked Nov 5, 2026)
No affiliate links on this page. Figures change; re-check the official page before you rely on them.